Globalization: Introduction
Globalization is a term used to describe how trade and technology have made the world a more connected and interdependent place. Globalization also captures in its scope the economic and social changes that have come about as a result. (National Graphics, 2022) Globalization is a historical process that began with the first movement of people out of Africa into other parts of the world . Traveling short or long distances, migrants, merchants and others have delivered their ideas, customs, and products to new lands. (archive-yaleglobal.yale.edu . 2022 Theodore Levitt , a former professor at the Harvard Business School credited with coining the term "globalization" and with championing the undervalued role of marketing (nytimes. 2022) The goal of globalization is to provide organizations with a superior competitive position with lower operating costs and to gain greater numbers of products, services, and consumers . (Investopedia. 2022) There are a number of ...